Williams Interactive

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Williams Interactive Trade show booth

Williams Interactive was a subsidiary of Scientific Gaming Corporation. They provide solutions for the iGaming industry, including white label products and marketing platforms for real-money gaming sites. I understand it as providing specific white label packages to Casinos that allow them to host their own brand online and for mobile gaming.

Williams was relatively new, it was a small division of WMS gaming but had expanded at this point. WMS launched new items at G2E every year, which is a gaming tradeshow. This particular year, Wllliams Interactive was breaking out with its own booth, a part from WMS. My role required communication through various parties including the print vendor, booth contractor and licensing bodies. The licensed images from the games were given to us to use for the various tradeshow graphics. We were responsible for making sure they were produced at the correct spec accompanied by the appropriate copyright. I took lead in making sure the graphics were created and handed off to the print vendors at the right size and dpi. This seemed to be tricky for a mainly digital team to create large format print graphics, nonetheless, we prevailed! We received wonderful feedback from the client and tradeshow reps.

Role: Design, large format print production, asset management

Client: Williams Interactive

Agency: Reach Creative